A $549,737,500 Market on an Upward Trend

DUBLIN, March 14, 2022 /PRNewswire/ — The “Kenya Mattress Market & Distribution Report 2022 – Market, Models, Opportunities, Process, Margins & Data” Report has been added ResearchAndMarkets.com Offer.

This report is about the mattress industry in Kenya with a focus on sales and untapped opportunities. On average one person in Kenya uses 9 mattresses in his life. At a standard mattress price of $88.8 The life expectancy spent on mattresses per person is $799.2.

The mattress industry Kenya is currently being evaluated $549,737,500 and the uptrend is predicted to continue.

data coverage

  • consumption by age
  • Spending on mattresses by age
  • Type of mattress by age
  • Market size and volume
  • Demand signals & triggers
  • Manufacturer Profiles
  • Consumer Segments and Profiles
  • consumer purchasing process
  • product segmentation
  • product demand
  • distribution channels
  • Formal Retail
  • informal retail
  • Direct to consumer
  • Ecommerce
  • Distribution and wholesale models
  • Distribution Prices and Margins
  • Merchant Profiles
  • fears of retailers
  • Shopping models in retail
  • opportunities in sales

key questions answered

  • What is the landscape of the mattress industry? Kenya how?
  • Who are the key players?
  • What is the market share of the different manufacturers?
  • What are the key trends and how are they affecting existing and new players?
  • What is likely to happen in the future?
  • What are the untapped opportunities?
  • What products are available on the market?
  • Which mattresses are most in demand by type?
  • Which mattresses are most in demand by size?
  • Which product category is growing the fastest?
  • What is driving the demand?
  • What sales channels are there?
  • What are the existing mattress distribution models?
  • What are the margins in the chain?
  • How do you get a mattress product onto retail shelves and consumers select it?
  • How do you attract informal retailers?
  • How to Attract Formal Retailers?
  • How do you overcome retailers’ biggest fears?
  • How to get into mattress sales Kenya?
  • What resources are needed?

The demand for mattresses is increasing year by year, triggered by the increasing population (2009; 38.6m2019; 47.6m), urbanization and subsequent economic migration, increased literacy, lifestyle changes, improvement in household income among other factors.

Individual spending on mattresses will increase as consumers appreciate higher quality mattresses and consumption increases in the pre-teen and post-40 consumer segments. While significant investments have been made in mattress manufacture, less has been done in distribution. And this despite changing consumer purchasing habits, the needs of retailers and the opportunities arising from technological, infrastructural and logistical developments.

Therefore, this report provides soft and hard decision data for investors interested in either mattress manufacturing or distribution.

It paints a vivid picture of the mattress industry in Kenya, on both the demand and supply side, detailing manufacturers, products, distributors, retailers and consumers using market and financial data and figures. In addition, existing sales models and opportunities for profitable innovations are highlighted.

companies mentioned

  • Bobmil Industries Limited
  • Copia Limited
  • Foam mattresses limited
  • Jumbo Mattresses Limited
  • Prime Foam Mattresses Limited
  • Simba mattresses
  • Superfoam Limited
  • Turea Limited
  • Vitafoam Products Limited

For more information about this report, see https://www.researchandmarkets.com/r/fpst0k

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