Seth Rogen’s cannabis company wants to mentor weed entrepreneurs

Houseplant’s mentoring program to trip up those ‘disproportionately affected by the War on Drugs’

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Houseplant, a cannabis-rooted lifestyle brand founded by Seth Rogen and Evan Goldberg, has launched a mentoring program that would allow participants to learn about the weed business firsthand by giving them access to people with have knowledge

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Accordingly high times, The plan to service local cannabis businesses follows a recent email push from Houseplant to subscribers promoting the opportunity.

The company reports that the free, six-month internal pilot program aims to offer resources and guidance to burgeoning weed entrepreneurs from “underinvested” communities. Humans can be either plant-touching or subordinate entities.

The program is “focused on helping individuals disproportionately affected by the War on Drugs have a fair and equal opportunity to succeed in the cannabis industry.” according to the application on Houseplant’s website.

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In a corporate statement last year, the company made its thinking clear. “Houseplant emphasizes social impact and is committed to ending the unfair, racist cannabis laws that, despite legalization, remain in place in many parts of the country.” the statement noted.

The program means attendees will be able to seek out the brains of some exalted types, including “intimate access to Houseplant’s team as well as the company’s extensive network of consultants and industry leaders,” according to the bid.

Applicants are asked to identify what their company does, whether they have a California social equity license, their previous experience in the industry, and the biggest challenge they face (in 150 words or less), reports high times.

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Interests must submit by May 1, and if accepted, participants should expect to devote five to 10 hours per month to the program. Remarks My CBD Oil World.

houseplant originally launched in partnership with Canopy Growth three years ago in Canada, although the union later ended, and in California in 2021.

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The program’s approach to helping people in underinvested groups aligns very well with some of Rogen’s previous efforts.

“The only reason cannabis is illegal is for racial reasons and we have to acknowledge that and be aware of that,” he reportedly said in the summer of 2020 during Rethinking Justice: Race, Cannabis and Policing, an online event organized by the Marijuana Policy Project and sponsored by Pax and houseplant.

More than a year later, Rogen released a video for the new “Cannabis in Common” campaign, an action that has attracted support from figures such as comedian Sarah Silverman and a variety of cannabis advocates and industry groups working across the United States and Canada are active.

Rogen’s advice on getting politicians to push cannabis reform forward was simple: email and call them until they’re so angry and inundated with requests that they have no choice but to act.

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Back in 2019, Rogen spoke out to draw attention to the importance of National Extinction Weekan attempt to bring together cannabis, racial justice and redress through the destruction of criminal records.

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An analysis of Business Insider, released June 2021, showed that the executives of the largest publicly traded cannabis companies are predominantly white and male.

This group made up 70 percent of the C-suite of the 14 largest publicly traded cannabis companies by market value in the US and Canada. Of the 75 executives surveyed, seven percent identified as Black, the publication found.

earlier this year, an article by The Canadian Press cited a 2020 study by the Center on Drug Policy Evaluation and the University of Toronto that highlighted the wide gap. Responses from 700 executives and directors from 222 cannabis companies showed that 73 percent were Caucasian males, 12 percent were Caucasian females, 14 percent were racial males, and 2 percent were racial females, the article reports.

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