Jen Glantz Bridesmaid for Hire online courses passive income

I created my first online course in 2017 after an entrepreneur friend told me I was missing out on thousands of dollars in passive income every year. Her compelling argument was that I had an engaged audience eager to learn from me, but I had nothing to offer them.

My thing back then Bridesmaid for hire Received interest not only from clients wanting to hire us for their wedding, but also from thousands of people who have reached out to me and wanted to work for the company.

Since I couldn’t hire most of these people, my friend suggested creating a course that could teach them how to start their own unique wedding business.

After sending a Google Forms survey to a list of 200 current applicants asking if they would be interested in taking a course that would teach them how to start their own wedding business, 65% said from them yes.

I spent four weeks putting the course together, drawing on my own expertise as a wedding entrepreneur, business templates I used to start my business from scratch in 2014, and additional information on marketing techniques that helped me create my first Get 100 customers. After outlining the course, creating the content, and choosing a hosting platform, I was ready to launch.

Since then I have created more than 10 courses who have helped generate thousands of dollars a month in passive income. It was a steady way to make money each month without doing a lot of work, and they helped me stay afloat during the pandemic when many of my personal work opportunities were put on hold.

If you’re someone looking to start an online course in 2022, you can start here.

Choose a topic that is close to your heart

Determine who your audience is

Video by Lauren Shamo

If that seems overwhelming, don’t worry, you don’t need all seven. Start with 2-3 audience definitions to make your course appealing to a specific group of people.

For example, if you create an introductory public speaking course, there are all kinds of audiences that could benefit from it. But go a little deeper. Perhaps your speech would be for young grads stepping into a sales role, or an introduction to public speaking for introverted millennials.

Figuring out a missing market you’re trying to reach can help you narrow things down.

Connect with your existing audience to validate your idea

Research the competition

Choose a hosting platform

Create the content

Most of the valuable time you spend creating your course is spent in the content development phase. Depending on the topic and level of detail of your course, this is where you will spend a few weeks to a few months writing your course materials, creating worksheets and recording videos or audio files as an additional option teach your subject.

I have found that this can take anywhere from a month to several months depending on how much time you can devote to this task.

Once you’ve uploaded the content, it might be worth paying some members of your target audience to follow the course from start to finish and provide feedback. I did this to optimize your course before rolling it out to paying customers.

Create a marketing plan

Once your course is complete, you should devise a strategic marketing plan so you can reach your audience, prove the value of your course, and generate revenue

Identify three to five ways to market your course based on where you think your audience spends time. You can use social media, pay for Google ads, sponsor an event or conference, do PR, write guest blog posts mentioning your course, and more.

Reinvest a portion of your earnings to stay current

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