British Columbia’s premier wine certification course is now available online!

For Immediate Release

Level 1 of the Ambassador Program

Use promo code: BCWINEMONTH promo code Valid until 04/30/2022

KELOWNA, British Columbia, March 16, 2022 (GLOBE NEWSWIRE) — Wine Growers British Columbia (WGBC) is pleased to launch its new BC Wine Certification course as part of the Wines of BC Ambassador Program, with Level One now available to the industry worldwide is professionals and wine lovers alike. Expand your knowledge of premier BC wines just in time to raise a glass for BC Wine Month this April!

the BC Ambassador program wines is a unique series of educational courses focused solely on BC wine through original content, design and materials. Created by WGBC and in consultation with industry leaders, the program offers three levels of training from introductory to expert. The comprehensive curriculum offers researched information, interactive learning modules, topographical maps, historical timelines and much more.

“As part of the industry’s Wine BC 2030 strategy to ‘Build a World-Class British Columbia Wine Brand’, we are proud to support BC’s vibrant wine industry by presenting educational programs such as the Ambassador curriculum to encourage the local… and increase global awareness of BC as a premier wine region unmatched anywhere else in the world,” said Miles Prodan, CEO and President of Wine Growers British Columbia. “Ultimately, the Ambassador program is positioned to become the premier certification of BC-only wine knowledge for BC wine lovers and wine career-minded individuals, as well as a vehicle for promoting and elevating all BC wine and hospitality businesses. ”

Start with Level One certification, designed for everyone – those who make, grow, serve or just enjoy BC wine. Developed in partnership with Okanagan College, Level One offers an introduction to BC wines presented on a fully online multimedia platform. The interactive, engaging modules focus on the basics, including topics on regional characteristics and history, top varieties and styles, sustainability, food pairing and more.

To celebrate BC Wine Month in April, WGBC is offering FREE access to the $75 + gst (CAD) Level One course.

Level 1 of the Ambassador Program
Use promo code: BCWINEMONTH
Join Now
Promotional code valid until 04/30/2022

For wineries, restaurants and retailers, this offers the opportunity to boast a BC Wine Ambassador Certified staff who provide the best possible service to their guests. For BC wine lovers and industry professionals, the Ambassador program offers an opportunity to increase their BC wine knowledge and understanding of our diverse wine regions and the dedicated people behind these compelling wines.

The content curriculum was curated by Master of Wine Rhys Pender in consultation with wine professionals from across the continent Ambassador Facilitator Team. BC wine industry experts, scientists and geologists, educators and regional winery associations also contributed.

“Some pretty exciting things are happening in BC wine and it seems the world is taking notice!” says Rhys Pender, MW. “The unique climate here at the extreme of wine extremes proves that it produces some vibrant, vibrant, complex and interesting wines. It was great to be involved in bringing together all of the information on BC’s climate, regions, sub-regions, soils and statistics and help create this new certification for the wine community. It’s an excellent resource for wine professionals and wine lovers to access everything they need to know about BC wine.”

The Level Two in-class certification provides a deeper insight into the topics covered in Level One and introduces a tasting component of BC wines alongside international benchmark comparisons. Level Two students also benefit from the presence of a trained Ambassador Facilitator leading the class. Registration for upcoming Level Two dates is now possible

Looking ahead, the WGBC plans to deliver the most in-depth and comprehensive Level Three through regional experiences offered to approved applicants each year.

Explore BC’s wine regions. Learn more by downloading the Ambassador Program brochure here.

Suggested Tweet: Improve your #BCWine knowledge and hospitality expertise with free access to the @winebcdotcom Ambassador Program Level One online. Get certified now at with promo code BCWINEMONTH



CONTACT: Kelly Josephson Wine Growers British Columbia 250-869-2476

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