8 Free Courses For Writers & Content Marketers

Increasing online competition and advances in search technologies mean that there is more to writing content than just a solid command of the English language.

Good content that works well takes into account a variety of marketing factors that even the most experienced writers are not necessarily familiar with.

Before you start writing content, consider the following:

  • How you will optimize the article with keywords, topical relevance, internal linking and more.
  • How to write for a diverse audience.
  • How to ensure that all writing has a consistent tone and style.
  • Whether you should hire writers who are experts in the field or writers who are experts at writing online content. In certain industries it can be difficult to find both.
  • How much do you pay your writers?
  • How many articles can you write and publish per week?
  • Who will manage the content when it comes to replying to comments, making sure links aren’t broken, etc.
  • In terms of marketing, what analytics reports you will use to draw conclusions about the success or failure of each piece.
  • How to integrate different content types – video, infographics, e-books, polls, reviews, interviews, etc.

It’s safe to say that training in both writing and marketing is probably a good idea if you want to write successful content that gets a lot of attention.

Luckily, getting the training you need doesn’t have to mean shelling out a lot of money from your budget.

There are tons of free online courses that can help you learn everything you need to know to get the links and share your business needs.

Read on for some favorites of mine and friends!

Top 8 Free Online Courses on Content Marketing & Writing

Disclaimer: I have not taken all of the courses listed below, but I have taken a few and I know at least one person who recommended the others.

They have also received numerous positive reviews from hundreds of others who have taken the courses.

Without further ado, below are some of the best out there.

Skillshare Courses

skill share allows you to start free for 14 days, and after that it costs a yearly fee of $96.00.

Once you pay for membership, all courses within Skillshare are free.

If you do not wish to purchase a membership, the following courses can be purchased separately for between $10 and $20.

Still, I added them to the list because you can take a whole bunch of courses for free during your 14-day trial.

1. Content Marketing: Blogging for Growth

This course is taught by Eric SiuCEO of Single Grain and Founder of Growth Everywhere.

In this 80-minute course, you’ll learn different blog writing styles, how to brainstorm on a topic, and how to develop your notes from a brainstorming session into a full blog post. He even goes into detail on how to create an engaging headline and featured image.

This is a beginner course perfect for business owners and marketers and it has a 95% positive rating.

By the end of the course you will have written an original blog post to share that will hopefully be the first of a successful content marketing strategy!

2. Become a Better Blogger: Content Planning

This is a course by Andrea Goulet Ford by Corgibytes, a team of experienced developers who offer not only maintenance services but also courses!

Ford was an unfamiliar name but their loyal followers seem to swear by their advice so I tried the course and was very impressed.

She has worked with government agencies, Fortune 500 companies and many others across the board.

This topic seems pretty simple, but planning can be very complicated. It helps you build a library of resources to refer to in the future AND ensures you go home with three months’ worth of planned online content.

Udemy Courses

Udemy is probably the most popular choice for online marketers when it comes to taking free courses.

They have free options (all mentioned below) as well as paid options and offer 32,000+ courses, 18,000 teachers and 80+ course languages.

3. Content marketing for B2B companies

This course is best for B2B companies, but it’s worth mentioning as it’s one of the few good Udemy courses that’s free.

The course is over William FlanaganCEO and Founder of Audienti, and it’s great because it uses actual scenarios that Flanagan has dealt with both in his own company and with his clients.

The course consists of six sections, including creating interesting relevant content, publishing content for conversion, and delivering content to your audience.

4. WordPress for beginners: create a website step by step

This may seem unconventional, but part of content marketing is knowing how to take full advantage of WordPress.

This is important for both SEO and user experience.

The course covers posts vs pages, the content editor, media files, categories and tags, content widgets, and other confusing little options you have.

It’s a basic course and best for beginners, but necessary if you have questions about what WordPress can offer.

Coursera courses

Coursera courses are on the rise.

The education platform partners with leading universities and organizations worldwide, making it easy for anyone to sign up (similar to Udemy, except it’s slightly more expensive and works with colleges and universities).

Coursera also has one of the largest class libraries across all different categories, so this is one of my favorite platforms.

5. Content strategy for the specialization of professionals

This course consists of four parts: Audience Engagement, Managing Content, Extending the Reach of Your Content, and Ensuring Your Content Impacts.

The course ends with a final project, where you use the knowledge you’ve gained in the previous four courses to design a content strategy package.

The course states that it is designed for entry-level, for-profit, non-profit, volunteer and government businesses and is a great way to learn some of the basics of content marketing and how it can relate to a business strategy as a whole.

It’s a beginner’s course and if you dedicate about two hours a week to the classes, you’ll complete it in about four months.

The best part is that it’s completely free, although you have the option to get a verified certificate from Northwestern University for completing the course for $49.00.

6. Effective business texts

This is the only course on the list that isn’t free, but it’s only $35 for eight hours of videos, lectures, and quizzes, which is pretty cheap for a University of California, Irvine Coursera course.

This course is unique because it’s one of the few options that has a strong focus on the actual act of writing as opposed to content marketing.

It teaches you how to write and communicate effectively in the business world.

Of course, many of these are writing for online audiences and online publications (although it involves writing business proposals, memos, etc.). If you’re looking to brush up on your writing skills, this one-to-one course is a great option.

This course is part of a 10 course series called Career Success Specialization which you can take from the link above.

General Website Courses

If you keep your eyes peeled, you will find that various agencies and companies on the internet often offer courses taught by their professionals. Below are two of my favourites:

7. HubSpot’s inbound certification

This course doesn’t specifically focus on writing or content marketing, but it’s worth mentioning if you’re interested in how these two areas help an online strategy as a whole.

You’ll learn all about creating landing pages, closing sales, and more.

HubSpot is one of the leading marketing resources on the web with some of the best content featured across their five blogs, so their course is undoubtedly top notch.

Once you pass the course, you will receive a personalized badge and certificate to display on your website, email signature, LinkedIn profiles, etc.

8th. Online Marketing Institute: Content Storytelling Rules for the Digital Marketer

Similar to Skillshare, the Online Marketing Institute offers a free trial so you can try any courses you want.

You have 70 different content marketing classes to choose from, all sorted by beginner, intermediate, and advanced levels.

The Content Storytelling course is quite unique because it helps you understand the basics of storytelling and how you can get creative to make your content more engaging.

Creativity is something many companies lack, so this is a cool course if you’re looking to get out of your comfort zone.


Good content writers are in high demand, and we don’t see that changing anytime soon.

It’s even possible to make a full-time income just from writing content if you take the time to learn the ins and outs of the business.

The list above is a good place to start if you’re looking to expand your content writing skills, but it’s by no means an all-inclusive list.

More resources:

Featured image: GaudiLab/Shutterstock

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