selfologi Chooses Digital Technology Consulting Partner Grid Dynamics to Launch Its Cosmetic Treatment Platform

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SAN RAMON, CA / ACCESSWIRE / March 17, 2022 / grid dynamics Holdings, Inc. (NASDAQ: DYN) (Grid Dynamics), a leader in enterprise-level digital engineering services and solutions, today announced that it has launched a fully transactional B2B and B2C commerce application for self loga Dubai-based digital platform aiming to become the number one beauty treatment destination in the Middle East.

The central theses:

  • In partnership with Grid Dynamics, commercetools and other partners, Dubai-based digital platform selfologi is launching a fully transactional B2B and B2C content and commerce marketplace
  • selfologi cosmetic treatment website was built on an accelerated timeline with a composable commerce architecture leveraging advanced cutting-edge technologies such as microservices, APIs, cloud-native SaaS and headless
  • Grid Dynamics was selected for its extensive experience in the design and development of transactional web applications and deep data science and engineering expertise

Grid Dynamics is the lead Consulting on digital technologies Partners in the project and brings together the best skills from additional vendors including Commercetools, Algolia, Amplience, Emarsys and Yotpo. Working closely with these partners and the Selfologi team, Grid Dynamics used a Composable Trade MACH architecture to design and develop the Selfologi platform, bringing customers their first MVP to market in three months and a fully-fledged B2B and B2C transactional website in about a year – a much shorter timeframe than is typical for such large-scale projects is required .

“The idea of ​​creating an original and transformative website for both beauty treatment providers and their customers has grown from a vision to a fully functional business commerce application in record time,” said Rob Pye, CEO of selfologi. “The guidance and expertise of our partners and the leadership of Grid Dynamics have helped us bring this innovative platform to market with incredible speed and efficiency. We are excited to introduce this platform to an underserved industry and to become the primary destination for anyone seeking cosmetic treatments in the Middle East.”

Pioneer for the digital transformation in cosmetic treatment
According to Google search data, more than a million searches for cosmetic treatments are made in the Middle East every month. In addition, Selfologi estimates that over $2.2 billion worth of cosmetic treatments take place across the region annually.

The selfologi B2B platform hosts almost 300 doctors from the region’s leading beauty treatment clinics and allows them to plan their availability, set prices, manage customer bookings and provide customers with detailed information about available treatments and providers. The selfologi B2C website allows consumers to learn about cosmetic treatments through original, in-depth editorial content, then compare different cosmetic treatment providers, book treatments and pay directly on the platform.

“The launch of the Selfologi website is an example of the cutting-edge development capabilities that Grid Dynamics offers in building a microservices-based, API-first, cloud-native commerce platform for businesses and consumers,” said Maneesh Kumar, director of technical consulting and delivery for Grid Dynamics. “Our collaboration with commercetools and our other partners on this project gives us a leadership position in the cosmetic treatment industry, a highly specialized field that goes well beyond selling products online.”

“The partnership between trading tools and Grid Dynamics is bolstered by both companies’ deep experience in delivering advanced digital capabilities to retail – which we can now bring to the cosmetic treatment market,” said Michael Scholz, VP Product Marketing at commercetools. “Bringing Selfologi’s vision to light with His innovative online marketplace is sure to revolutionize the beauty treatment industry and forever change the way consumers and providers do business in this specific space.”

About selfologi
based in Dubai, United Arab Emirates, selfologi is the destination that enables consumers to discover, learn about and book cosmetic treatments. The healthtech innovators aim to provide consumers with an unparalleled platform that informs, enlightens and helps them reach their full potential. selfologi consists of a global team of experts with digital knowledge and a deep understanding of the cosmetic treatment industry.

About lattice dynamics
Grid Dynamics (NASDAQ: GDYN) is a digital-native technology service provider that accelerates growth and strengthens competitive advantages for Fortune 1000 companies. Grid Dynamics provides digital transformation consulting and implementation services in omnichannel customer experience, big data analytics, search, artificial intelligence, cloud migration and application modernization. Grid Dynamics achieves speed to market, quality and efficiency through the use of technology accelerators, an agile delivery culture and its pool of global engineering talent. Founded in 2006, Grid Dynamics is headquartered in Silicon Valley with offices in the US, UK, Netherlands, Mexico and Central & Eastern Europe.

To learn more about Grid Dynamics, please visit follow us on Facebook, Twitterand LinkedIn.

About Commercetools
commercetools is the world’s leading platform for next-generation B2C and B2B commerce. To rid the market of legacy suites, commercetools invented a headless, API-first, multi-tenant SaaS commerce platform that is cloud-native and uses flexible microservices. By using modern development building blocks in a true cloud platform by commercetools, customers can deliver the best commerce experiences at every touchpoint at scale. commercetools has offices in the US, Europe and Asia Pacific with headquarters in Germany. Since 2010, commercetools software has been implemented by Fortune 500 companies in every industry, from retail to manufacturing and from telecom to fashion.

Media contact:
Nancy MacGregor
Trier and Co for grid dynamics | +1.415.309.5185

SOURCE: grid dynamics

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