Automotive Over-The-Air (OTA) Updates Market Expected To Reach USD 8,511 Million By 2028 – Exclusive Report By Acumen Research And Consulting

Acumen Research and Consulting

Acumen Research and Consulting recently published a report titled “Automotive Over-The-Air (OTA) Updates Market – Global Industry Analysis, Market Size, Opportunities and Forecast, 2021-2028”.

NEW YORK, April 06, 2022 (GLOBE NEWSWIRE) — Tue global market for over-the-air (OTA) updates for the automotive industry It is estimated that the size will grow at a CAGR of over 18.1% over the forecast period, reaching a market value of approximately $8511 million by 2028.

Like any other IT software or operating system, vehicles also regularly receive updates for new versions from their manufacturers. Software updates are an important part of the overall user experience, as they include both effective feature enhancements and important security patches. Traditionally, software updates in vehicles are carried out individually by service centers. However, as cars become more connected, OEMs are experimenting with a new approach, pushing and implementing software updates directly into vehicles via wireless connectivity, much like how cell phones and computers receive upgrades. However, these software updates are known as over-the-air (OTA) updates.

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Over-the-air updates are alternative ways to provide devices such as set-top boxes, smartphones, electric vehicles or secure voice communication systems with the latest software and security settings and even update encrypted information. A key feature of OTA is that a single specific site can push an update to all clients that cannot override, reject, or modify the update, and the update will take effect immediately for everyone in the channel. Also when updating the software or the operating system for the electronic control unit, the most important element is the secure OTA update. There are numerous obstacles to achieve secure OTA updates. However, many techniques have been proposed and integrated across the industry to achieve secure OTA updates.

Worldwide Automotive Over-The-Air (OTA) updates market growth aspects
The continuous expansion of internet connectivity around the world as well as numerous technological advances such as 5G, cloud services, blockchain with artificial intelligence, Internet of Things (IoT) and machine learning have significantly fueled economic growth over the past decade. As a result, the easily accessible internet connection is driving the growth of the automotive OTA updates market in the coming years. According to the study, more than 4.5 billion people used the internet aggressively worldwide. In addition, the growth of the ICT sector has contributed significantly to economic growth, R&D spending, and labor productivity, among other economic changes in different countries around the world. Furthermore, the global market for OTA updates for cars is expected to grow rapidly due to the increasing number of electric vehicles and integrated cars. Additionally, data security and privacy concerns and high implementation costs are hampering the growth of the global market.

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The growing demand for advanced infotainment is fueling the growth of the industry
In-vehicle infotainment is becoming increasingly important for automakers as they seek to differentiate their cars from the competition. When all vehicles are comfortable, safe and efficient, in-car infotainment becomes a compelling reason for consumers to choose one model or another. Additionally, user experience is a major draw for infotainment, as well as an area that’s rapidly improving. This is one of the reasons why in-car infotainment head units were the first to use OTA. The OTA standard makes it easy to keep track of new network improvements and security practices, and encourages continuous improvements in in-car infotainment. By standardizing on a popular OTA methodology, Tier 1 and automotive companies can ensure their in-car infotainment systems remain up-to-date with the latest updated system from car owners while gaining a critical strategic advantage, regardless of what the customer technology industry offers on with the next.

Regional overview
North America, Asia Pacific, Europe, the Middle East & Africa, and Latin America are the regional classification of the Automotive Over-the-Air (OTA) Updates Market. In terms of growth, the Asia-Pacific automotive OTA updates market is expected to grow at the fastest CAGR during the forecast period. The increasing number of integrated vehicle devices in vehicles as well as the growing information and communication technology infrastructure are expected to drive the market growth in Asia-Pacific. Also because the majority of road fatalities occur in developing countries, regional governments are mandating the configuration of safety features in cars. In addition, the growing popularity of electric, connected and autonomous vehicles is fueling the demand for automatic updates via the OTA channel. The Asia-Pacific market is expected to grow significantly in the projected years due to the existence of major automobile manufacturers in the regions like China, India, and Japan.

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market size
The automotive over-the-air (OTA) updates market has been segmented into three categories: technology, vehicle type, and application. Based on technology, the market is segmented into firmware over the air (FOTA) and software over the air (SOTA). Based on the vehicle type, the market was divided into passenger cars and commercial vehicles. Based on application, the market is segmented into Electronic Control Unit (ECU), Telematics Control Unit (TCU), Safety & Security, Infotainment and Others.

main actors
Some major players present in the automotive over-the-air (OTA) updates industry globally are Airbiquity Inc., Continental AG, BlackBerry QNX Software System Ltd., Hitachi, Ltd., NXP Semiconductors NV, Infineon Technologies AG, Qualcomm Incorporate, Harman International Industries, Inc., Robert Bosch GmbH, Verizon Communications Inc., Thales Group and Xevo Inc.

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