How to Grow Your LinkedIn Network and Presence | Stefanie Marrone Consulting

I always say LinkedIn is like a plant that keeps growing: you have to water it to thrive.

That means not just buying a seedling in a pot and putting it on your windowsill — or creating a LinkedIn profile and not actually sending connection requests, liking posts, or sharing updates.

Actually, you have to water a plant in order for it to thrive. You also need to nurture your LinkedIn presence and network to be successful.

Going from 100 to 500+ connections can seem impossible. But when you split that number over many weeks or months, it won’t seem so insurmountable.

And of course quality always matters more than quantity when it comes to your LinkedIn connections and posts.

How to find contacts, build your network and improve your connections on LinkedIn.

Commit to growing your network by five connections per week using this framework. I know you can!

  • Add your LinkedIn URL to your email signature – this will drive traffic to your LinkedIn profile and make new connections easier. Be sure to customize your vanity URL so it’s easy to remember and looks clean and modern.
  • Make the most of these opportunities as we move back to in-person events and conferences. Follow up by connecting on LinkedIn shortly after meeting in person to continue the relationship.
  • Follow your former companies/companies, alumni groups, and trade associations on LinkedIn (as well as other social platforms) and search for contacts you may know through their LinkedIn company pages.
  • Check your contacts’ connections – who do they know who you know? Then connect with them. It’s perfectly okay to reconnect with people you haven’t had contact with in a long time – especially in a post-Covid world where many of us are trying to reconnect.
  • Use LinkedIn’s “People You May Know” feature – the more you use it and the more connections you have, the better it works. I find this to be a great tool to use especially on the mobile app.
  • Go through your Outlook address book and make sure you are connected to important contacts on LinkedIn and vice versa.
  • Just like optimizing your website for SEO, LinkedIn allows you to do the same with keywords so that searches on its platform can find you. Strategically use words that describe what you do.
  • Connect with people who have viewed your profile (if you are in the same circles).
  • Leave thoughtful comments on posts you like. You don’t have to be associated with these people. It’s a great way to build your brand. Interacting with your connections puts your profile right in front of them – so like and share their posts and congratulate them on their achievements, especially your VIP connections (like referrals and customers).
  • Images increase engagement on LinkedIn posts – people connect with people – so don’t be afraid to use your likeness in your social posts.
  • Congratulate your network’s achievements from the notification area. Monitor job changes, promotions, job anniversaries, and other professional milestones and use them to reinvigorate relationships.
  • Posting content regularly creates additional opportunities for engagement and essentially gives you more opportunities to get your content out there via homepage feeds. Don’t worry too much about being too visible by posting regularly. LinkedIn’s algorithm (along with user habits) makes it difficult for your network to see every post.
  • Join the alumni groups of former companies/businesses and schools that can help you reestablish and grow relationships that can lead to new business and referrals.
  • Post a status update on LinkedIn when you’re traveling to another city for work or a conference so you can easily connect with others who are also in the area.
  • Join LinkedIn groups and post content of value. When used strategically, LinkedIn groups can help expand your content and connect you with the right people.

(If you’re ready to take the next step, find it here 15 ways to be more successful on LinkedIn.)

Always remember that LinkedIn is a community at its core.

If someone in your network (a 1st-degree connection) likes, shares, or comments on one of your posts, their connections (your 2nd-degree connections) may also be able to see it in their feed. If this person likes it or comments, you should send them an invitation to connect with you. You can do it, but why wait? It’s a missed opportunity if you’re not connecting with people who like your content, as I mentioned above. Make this a regular part of your LinkedIn content strategy—you already have a connection with them.

As I mentioned earlier, don’t worry about being too visible to your network by posting every day.

LinkedIn’s algorithm makes it very difficult to spam people – there’s really no way that every contact can see every post you post.

Additionally, when you add value, your network will want to hear from you (some people might even follow you, using the new ringer feature to get your notifications when you post). If not, they can unfollow you or just keep scrolling their news feed. just be yourself

Building a strong LinkedIn network doesn’t happen overnight, but it will happen.

Online networking has never been more important for getting noticed and building connections, your brand and your business, especially on LinkedIn, today’s most important social media platform for business.

for more inspiration, Check out this blog post where I talk about how LinkedIn has led directly to new business and opportunities for me.

Which of these tips worked best for you and which one are you going to try today?

PS – if you have any tips on how to keep an orchid alive let me know.


Stefanie Marrone advises law firms of all sizes, professional services firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services aimed at increasing sales, retaining existing clients and achieving greater brand awareness. She also acts as an outsourced Chief Marketing Officer/Marketing Department for small and mid-sized law firms. In her nearly 20 year legal marketing career, she has worked at and with a wide range of large law firms, as well as mid-sized and small law firms, which has given her a valuable perspective of the legal industry. connect with her LinkedIn, Twitter, youtubeInstagram (@stefanemarronelegalmarketing), sign up for their email list and Follow her latest writing on JD Supra.

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