With cash prizes, business support and mentoring, Amazon Smbhav Entrepreneurship Challenge 2022 is championing India’s innovators and entrepreneurs

For Solethreads, a Delhi-based D2C startup breaking into the open-toe category, winning the 2021 Amazon Smbhav Entrepreneurship Challenge in the Most Promising Consumer Startup Award category provided the tools and technology they needed to build and support refinement of their offers. “The challenge encouraged us to refine our thoughts and brand-centric ideas and helped us build important networks. This has helped us drive impact at scale,” he shares Sumant KakariaFounder and CEO of Solethreads.

Barosi, a D2C food brand that makes local, healthy food, won the Most Sustainability Focused Startup award at last year’s challenge. “For a small startup like Barosi, Amazon’s recognition and support was very special and gave us confidence in what we are building,” he shares Durlabh Kumar Rawat, Founder, Barosi. “The Amazon team helped us prepare our deck and walked us through every step. The competition rounds were exciting and we could see how our colleagues are scaling through Amazon. The jury’s feedback on our business model was extremely valuable for us on our way. We would definitely recommend this platform to young startups in India,” he adds.

Amazon Smbhav Entrepreneurship Challenge is a high potential platform for startups to accelerate their growth and create long-term impact at scale. It is a key culmination of Amazon Smbhav – a two-day mega-summit that will bring together policymakers, major industry leaders, solution providers, startups and Amazon executives to deliberate on areas most relevant to India’s growth.

The Amazon Smbhav Entrepreneurship Challenge 2022 sees startups pitching their companies to leaders of the Indian startup ecosystem for cash prizes, market link support, global exposure, exciting rewards and more. The winners will be announced at the planned Amazon Smbhav Mega Summit May 18 and 19, 2022.

Apply now for the Amazon Smbhav Entrepreneurship Challenge 2022.

Startups can win cash prizes, bonuses and more

The Amazon Smbhav Entrepreneurship Challenge 2022 is open to all Indian startups and offers the winning startup an opportunity to bag a cash prize of INR 40,000 and be crowned ‘Amazon Smbhav ’22 Startup of the Year’. First and second place winners will win cash prizes of INR 15,000 and INR 10,000 respectively. The winners are determined by a combination of customer votes and an interdisciplinary jury.

Apart from these overall winners, three Special Mention Awards will be presented in separate categories – for the startup with the most sustainability focus, the most promising female-led startup and the most promising consumer goods startup.

The top 25 startups receive access to mentoring, funding opportunities, market link support, global exposure, and other rewards. The top 250 startups can access networking opportunities, rewards from Amazon and partner organizations, and mentoring sessions designed to prepare them for pitch days. All Amazon Smbhav Entrepreneurship Challenge 2022 applicants will have access to AWS credits, developer support credits, Freshworks credits, and Amazon Global Selling Support, where applicable.

Promotion of Entrepreneurship in India

In its second edition, the Amazon Smbhav Entrepreneurship Challenge brings together government agencies, corporations, and ecosystem enablers to support and accelerate startup growth. The competition is run in partnership with the Department of Skills Development and Entrepreneurship (MSDE), the National Innovation Foundation (NIF) and the NIF Incubation and Entrepreneurship Council (NIFientreC) from the public sector Industry leaders like Freshworks and Fireside Ventures. The aim is to reach founders across India and to promote grassroots innovations from the deepest corners of the country.

dr Jitendra Singh, Union Minister of State (independent leadership), Science & Technology and Earth Sciences, said: “I am delighted to deepen our partnership with Amazon on this mission to create opportunity. The Amazon Smbhav Entrepreneurship Challenge 2022 would look forward to finding eligible companies in large numbers and I am confident that this type of targeted partnership will drive digitalization in MSMEs and enable them to contribute to India’s economic growth. In line with Honorable Prime Minister Shri Narendra Modi’s call to build an Atmanirbhar Bharat, I am proud to announce my ministry’s partnership with Amazon in this challenge to nurture talented entrepreneurs in Tier 2/Tier 3 cities and empowering rural areas to reach their best potential. India may still be the third largest startup ecosystem in the world, but ours is the ecosystem where the innovators at the grassroots have equal opportunities.”

Kanwaljit Singh |, Founder and Managing Partner of Fireside Ventures, says: “Indian startups are making waves globally with breakthrough innovations. There is immense potential for Indian brands to strengthen their position on the global stage and drive the next phase of India’s growth story.”

We celebrate India’s entrepreneurs and innovators

Amazon Smbhav began 2020 by bringing together keynote addresses, panels and workshops with industry leaders, policymakers and Amazon executives on areas most relevant to India’s growth. At the inaugural edition of Amazon Smbhav, Amazon pledged to digitize 10 million MSMEs by 2025, generate US$10 billion in cumulative exports from India and create 2 million jobs in India. The company has already digitized 2.5 million MSMEs, enabled $3 billion worth of exports and created over 1 million direct and indirect jobs in India.

At the 2021 Summit, Amazon made a number of announcements, including the launch of a $250 million Amazon Smbhav Venture Fund to invest in startups to build solutions that enable SMBs to launch their businesses online , manage and grow, automate and digitize their operations and grow their business globally by exporting to customers worldwide. The issue also saw the launch of the Spotlight North East program and Amazon’s pledge to onboard 1 million local neighborhood stores on Amazon.in by 2025.

With the topic “Pragati” Amazon Smbhav 2022 wants to contribute to the journey Atmanirbhar Bharat. The second edition of the Amazon Smbhav Entrepreneurship Challenge encourages this commitment.

“Startups across India are pushing the boundaries of problem solving, delivering products and solutions to customers not just in India but around the world. At Amazon, we support and celebrate builders, entrepreneurs and innovators, and the Smbhav Entrepreneurship Challenge 2022 is part of our ongoing commitment to empowering start-ups and emerging brands across India to reach their full potential and contribute to India’s economic progress,” he says Manish TiwaryCountry Manager, India Consumer Business, Amazon India.

The last application date for the Amazon Smbhav Entrepreneurship Challenge 2022 is April 15, 2022.

It’s time to get started and explore the possibilities at Amazon Smbhav.

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