World Trade Centers Association Focuses on Business Opportunities in Africa at its 2022 General Assembly “Exploring New Horizons”

Artificial Intelligence powered matchmaking platform to re-energize global B2B networking during 100% virtual business conference

NEW YORK, April 8, 2022 /PRNewswire/ — The World Trade Center Association® (WTCA®) – an international trade organization connecting more than 300 World Trade Center® (WTC®) locations in nearly 100 countries – will host its annual WTCA General Assembly 2022 (GA) with focus on business opportunities in Africa. This year’s event will again be free and held virtually using an Artificial Intelligence (AI) powered B2B matchmaking platform to maximize the time spent building business connections between attendees around the world. Organized by the WTCA team in new Yorkthe business conference will be held by Monday, April 18th to Friday, April 22nd.

(PRNews photo/World Trade Centers Association)

(PRNews photo/World Trade Centers Association)

The GA will bring together WTCA members and their global business networks, comprised of leaders from business, government, academia, media and international organizations, reflecting the WTCA’s diverse global footprint. With the theme “Exploring New Horizons”, the 2022 General Assembly promises to be a unique and engaging week-long event, demonstrating the strength of the WTCA network and offering attendees the opportunity to learn from leading experts and network with one another virtually through matchmaking- Platform.

“For the second year in a row, we are excited to host the GA virtually and offer AI-powered B2B matchmaking to all attendees free of charge. This platform is an efficient and effective way to find business prospects around the world and has become a tremendous asset in enhancing our network’s ability to connect and facilitate commerce for our members and their business networks,” said John E Drew, Chairman, Board of Directors of the WTCA. “Also with a renewed focus on business in Africawe hope this GA provides a glimpse of the opportunities available at next year’s GA – being hosted in Accra Ghana from the World Trade Center Accra.”

This year’s GA will feature two half-days of livestream programming, beginning on April 19th with WTCA members-only programs to provide updates from the WTCA Board of Directors and senior management, as well as the nine Member Advisory Councils (MACs) for Agriculture, Business Clubs, Conferences & Exhibitions, Real Estate and Trade Services. At 20th of Aprilthe final day of the GA’s Mainstage program – open to all attendees – will include a keynote address Atsuko Toda, Acting Vice President for Agriculture, Human and Social Development, African Development Bank; a fireside chat with Soji Awogbade, Partner and Head of International Trade, Energy & Natural Resources and Agriculture Practice Groups at ǼLEX, on the African Continental Free Trade Area (AfCFTA); and a panel discussion on doing business in Africa with WTCA members AlgeriaIvory Coast, Ghana, Mauritius and Nigeria. The day will conclude with the kick-off to the 2023 General Assembly. The live stream program is open to all attendees unless otherwise noted for “WTCA Members” and will be hosted in English with simultaneous translation into French and Spanish.

Available to GA members 24/7 for the entire week of April 18th to April 22nd Across all time zones, the AI-powered matchmaking platform uses an algorithm to gather and process the unique interests of each event attendee, empowering them to discover the right content, foster meaningful connections to relevant matches, and set individual goals reach. The tool also has the ability to learn from participant interactions, further improving the relevance of matches in real-time and scheduling virtual one-on-ones instantly. Economic sectors represented by attendees at the 2022 General Assembly include: agriculture; Automation & Automotive; civil engineering; Energy, Electricity, Gas, Oil, Renewables; Fintech, enterprise software, data, IT; food & drinks; Metals & Mining; Pharmaceuticals, health care, medical devices; real estate development, rental, leasing, sale; Tourism & Hospitality; and transport, logistics, telecommunications.

“With the addition of the AI-powered matchmaking tool to our annual offering, the association now offers 24/7 matchmaking on a global scale, across all industries and sectors,” he said Robin van Puyenbroeck, WTCA Executive Director-Business Development. “The platform is seamless and easy to use, allowing participants to join relevant B2B meetings while its algorithm does the work for them. We strongly encourage all companies looking for new connections to attend this year’s GA. It’s an opportunity you won’t want to miss.”

For more information on the WTCA General Assembly 2022, visit assembly. Also follow #WTCAGeneralAssembly on social media.


World Trade Center Association (WTCA)
Chanelle Kasik
Telephone: +1 212 432 2644

About the World Trade Centers Association (WTCA)
The World Trade Centers Association (WTCA) is a network of more than 300 highly interconnected, mutually supportive businesses and organizations in 92 countries. As the owner of the “World Trade Center” and “WTC” trademarks, the WTCA licenses exclusive rights to these marks for members to use in connection with their independent iconic real estate, facilities and commercial service offerings. Through a robust portfolio of events, programs and resources that it offers to its members, the WTCA’s goal is to help local economies thrive by promoting and facilitating trade and investment around the world through member engagement. To learn more, visit



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