Sportfive executives (from left) Steve Loy, Jason Wolfe and Neil Glat expand the consulting division.Courtesy of Sportfive
Sportfive, formerly the Lagardère Group, strengthens its US consulting division with the acquisition of a sports, entertainment and events marketing company Wolfe solutions.
As part of the agreement, Wolfe will become part of Sportfive’s consulting division and retain his offices in Columbia, SC. Jason Wolf, who founded the agency of the same name in 2010, joins as Executive Vice President Consulting. Wolfe’s 12 employees bring Sportfive’s workforce in this area to around 35.
“We’ve always believed that branding or consulting is at the heart of what sports management and sports marketing should be,” he said Steve Loy, Co-President of Sportfive for America. “To anchor ourselves in this business, we needed people who spoke to brands and businesses on a daily basis, and Wolfe is a great example of that.”
Loy said before they discussed acquiring the company, he worked with Wolfe on various golf projects, including managing the Fortinet Championship PGA Tour event for about 18 months.
“We have in-depth knowledge of the technology sponsorship space in esports and bring their golfing experience along with our history in motorsports,” said Wolfe. Wolfe, along with other advisors Brendan Moynihan and Josh Wollockall report to Loy, albeit from different locations.
The acquisition rebuilds Sportfive’s consulting practice after the former head of consulting Kern Egan left late last year along with five associates and the Sport-Heavy bridge stone Account. Also in late 2021, Sportfive left the CEO of the Americas Joel Segala football agent who later joined WME sport. Sportfive is now out of player representation except for golf. The agency then hired the former president of the New York Jets Neil Smooth as Co-President, along with Loy, who was Sportfive’s President of Global Golf.
■RACE AHEAD: The recent announcement of the long-rumoured Formula 1 race in Las Vegas next year is already boosting business for ticket, travel and hospitality providers QuintEvents, which has had rights to this sector of F1 since 2017. This affiliation with F1 has helped its offshore business grow from 5% in 2016 to around 60% of international clients now. As post-lockdown hospitality is now booming, President and COO Brian Rolle is all smiles “We’ve had a record year and I can say we’re on track to more than double this year in 2022 and it’s only April,” he said. The number of employees at Quint should also double within a month compared to the previous year to 130.
A wave of acquisitions in recent years continued with the purchase of Monaco Star Events in February to support F1 business there and Quint opened an office in Dubai in December. “Interest in Formula 1 in the US has never been greater and we don’t expect it to slow down at all,” said Ruede.
Towson will host the World Lacrosse Women’s Tournament.Courtesy of USA Lacrosse
■NET PROFIT: At a time when women’s sports are receiving more attention than ever, and marking the 50th anniversary of Title IX, USA Lacrosse has high hopes for the upcoming World Lacrosse Women’s World Championship Games at Towson University in Maryland June 29-June 9 . July. With 117 games, it will be the largest in the 40-year history of the event, which has been won eight times out of ten by the US women’s national team.
Several endemic Lax gear brands are participating as sponsors Gatorade, Nike and MedStar Health. President and CEO of USA Lacrosse Marc Ricoo hopes for more, with packages in the low six figures spanning traditional and social media, hospitality, digital and on-premises enablement opportunities. An accompanying Lax festival, tournament and fan fest for young girls is expected to attract 80,000 to 100,000 over 10 days. We’ve been told that up to 10 of the World Cup games will be played on linear ESPN networks, along with more streamed on ESPN+, but Riccio would not confirm any media deals.
Terry Lefton can be reached at email@example.com