A new example of success

“Human progress has always been driven by a spirit of adventure and unconventional thinking.

– André Geim

The rationality of following convention is challenged at a time when the world seems massively uncertain – the coronavirus pandemic has upended all notions of normality and we have had to foster new idioms of collective existence.

So is entrepreneurial acumen, and while the usual processes of capital accumulation, go-to-market and commercialization can still be traced, the world abounds with stories of individuals who led by example, allowed passion, creativity and innovation to forego conventional logic and Creating role models entrepreneurship welcomed by all.

As economists Simone Guercini and Bernard Cova note, while conventional and in keeping with the stereotypical entrepreneur, opportunity recognition is crucial and consists of first recognizing the opportunity and then developing an organizational development path.

Unconventionally, however, the focus is not on finding opportunities, but rather entrepreneurship can be viewed as a shared passion and drive to develop something that could become a successful business venture. Passion becomes the keyword here, as individuals have shown hobbies and activities they enjoy can be expanded into entrepreneurial juggernauts.

Rob and Kim Murgatroyd, the founders of JetSetLife.Tv, have turned their love of travel into a career as they travel to the most beautiful places on earth and write unique insider travel guides, podcasts and videos about them.

Their website traffic is huge, their social media addresses have thousands of followers, and their online business is thriving. Anuj Srivastava, as London.edu reports, with a technology degree from IIT Kanpur, two years working at PepsiCo India, an MBA from London Business School, four years at a tech startup in San Francisco Bay, eight years at Google, eventually founded Livspace, a three-way interior design technology platform connecting homeowners, designers and suppliers in January 2015.

While his jobs paid well, he realized his heart was in “building things and realizing how values ​​and culture are built,” and he left a career worth dying for to start his own business to found – to organize the painters of the world.

Today, LivSpace is Southeast Asia’s largest and fastest growing omnichannel interior design and renovation platform, winning multiple prestigious international industry awards while raising over $200 million in private equity.

Today, the Indian landscape is full of such unconventional entrepreneurial stories – from Nakul Kumar’s Cashify, which offers customers the best price for their old/used devices, to Bengaluru-based Boriya Bistar, which packs essentials for people on the go, in a ‘Bundle’ package which can also be customized according to the quantity needed. In unstable times like the current scenario, crucial lessons can be learned from unconventional entrepreneurial stories.

Arguably the first lesson we need to learn is that there is a gratifiable need for everything in our collective life, and therefore even satisfying a craving can become a business venture. Pure Himalayan Air harvests air from the mountains and valleys of the Himalayas that is bottled by cold press compression. The company sells a 10 liter bottle for Rs 550, which provides around 160 shots of air inhalation.

There is a need to read books with a group, eat healthier breakfasts, keep track of daily expenses and all of these needs can be met through entrepreneurial interventions. So instead of looking for opportunity, we can take whatever exists as an opportunity and make something marketable and sellable out of it.

The second lesson is to let your passions dictate what you do – work you enjoy and believe in is likely to be enjoyed by others, and this is the driving force behind numerous digital content creators and influencers, who have made outstanding and rewarding careers out of entertaining people and talking about everyday life.

As documented by Guercini and Nova, the story is filled with passionate people creating thriving businesses. In 1991, Mat Hoffman, a pro BMX rider, frustrated by his bike’s inability to keep up with his limitless stunts, began developing his own line of bikes, revolutionizing the sport, community and business.

The third lesson is to connect to the unexplored facets of our social lives, recognizing needs and wants that people experience and interventions that can bring meaning to their lives. This meaning could be added through tutorials to make better coffee, or to have a platform to post your texts or eat a snack flavor that reminds you of home.

Un-Convention is about exploring what convention doesn’t do and building a community around it, which several of the people above have done successfully.

Overall, it can be said that unconventional entrepreneurship has become indispensable and is an inspiring way to validate yourself and others and to counteract difficult times when stability is collapsing. Passion, a spirit of adventure and pragmatism can all take us very far, and investing in unconventionality pays off.

(The author is Founder Upsurge Global and President SAHE (Society for Advancement of Human Endeavor)

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