Women entrepreneurs hold key to India’s economic growth story

Women entrepreneurs have the potential to be the greatest force in India’s history of economic growth. The country’s economy could grow much faster if women were part of the workforce. According to McKinsey, the country could increase its GDP to $770 billion — more than 18% — by 2025 simply by giving women equal opportunities. Women can contribute to the economy not only as job seekers but also as job creators, for example through entrepreneurship, an area in which women across India are rapidly advancing. A major growth factor for this has been the power of women in small businesses, using the internet and using digital media to reach millions of customers.

According to India’s largest women’s platform YouThePeople Women go beyond social responsibility and can have a positive impact on the economy. Businesses run by women lead to more jobs and generate significant revenue and business growth. In order to strengthen the role of women in business, SheThePeople.TV organizes the Digital Women Awards and Summit to celebrate talent, entrepreneurship, innovation and creativity by and among women building businesses using the internet.

SheThePeople founder Shaili Chopra says: “Indian women make up half of the country’s population and 10% of the world’s population. As a country, we need to find a way to employ and meaningfully employ such a strong workforce. A good way to do that is by promoting entrepreneurship among women.”

Chopra adds, “COVID has forced people to think ‘disruption’ and women have shown agility and flexibility in embracing change, embracing digital media and using it to grow businesses and small businesses benefit.” She adds Indian women, half of our 1.4 billion people, have significant potential to take the economy into the next phase.

“Women are great examples of leadership, excellence and entrepreneurship, which SheThePeople.TV stands for. Our mission is to continue to build this platform for future leaders who will shape the Indian digital ecosystem and the Digital Women Awards is one of the most important steps towards achieving this goal.”

The seventh edition of this groundbreaking initiative will take place on November 21-23, 2021. Energetic discussions and speaker perspectives from India’s Minister for Entrepreneurship and Skills Rajeev Chandrasekhar, former PepsiCo CEO Indra Nooyi, Google’s Sapna Chadha, Marico’s Harsh Mariwala, SheThePeople founder Shaili Chopra and Rajiv Anand from Axis Bank will be part of the initiative.

The summit and discussions will highlight critical gaps faced by women in business building and explore how digitization can be the answer to increasing women’s contribution to the Indian economy. It highlights how women entrepreneurs are leading the linchpin of innovation and change in a post-pandemic world.

This year’s award is presented in eight categories, namely Leadership, Disruption, Digital Marketing, Impact, E-Commerce, Content, COVID Pivot and Solopreneurs. According to the Sixth Economic Census of India conducted by India’s National Sample Survey Office, women entrepreneurs own up to 8.05 business establishments nationwide. The digital medium has not only made it easier for women to do business, but also empowered them to create innovative business ideas and solutions that have transformed the entrepreneurial landscape in India.

Sapna Chadha, Head of Marketing, Google India and South East Asia, talks about why Google has been committed to this initiative for women entrepreneurs for many years. “The Internet is a leveling field. We have found that the more women understand digital, they become more confident. The internet gives them an important source of information they need and helps them to empower themselves.”

India has one of the biggest gender gaps on the internet. By telling stories and putting women’s stories on the global map, the Digital Women Awards and Summit inspire many to think about doing something of their own. “Our own programs like Internet Saathi and those we run with partners like SheThePeople send a great reminder of how women have the potential to make change,” says Chadha.

Highlights to watch

-Celebrating women entrepreneurs who have turned during COVID to sustain and plan for a newly digitized future

Spotlight on World Women’s Entrepreneurship Day 2021

-Women are using entrepreneurship as a route to financial freedom and self-reliance

– Keynote speech by Shri Smriti Irani, Minister for Women and Child Development

– Minister of State for Skills Development and Entrepreneurship and Electronics and Information Technology of India, Rajeev Chandrasekhar as keynote speaker

Women entrepreneurs have made sure that location, labor, or lack thereof, is not a challenge when it comes to doing business because technology enables them to outsource and organize better. It has also helped women implement bold deals and timely ideas – such as B. Cruelty-free, sustainable shoes, providing eco-friendly menstrual wellness solutions for city women, or developing a website dedicated solely to women’s rights and laws for women.

“The internet has opened up entirely new opportunities for women to contribute to the Indian economy,” said Rajeev Chandrasekhar, Minister of State, MeiTY and Skills Development.

Even during the pandemic, women entrepreneurs have harnessed the power of technology for social causes — whether it’s developing specialty masks to support frontline health workers or providing students from low-income families with access to online education during the pandemic. We believe that women are bringing ideas for a new India to life with breakthroughs in digital and technology, transforming their lives and the potential of the nation. This new entrepreneurial energy can take India to the next level and put women first.

Discussing how women have sidestepped the stress of the COVID impact on businesses, Chadha says: “They have adapted very quickly to the changing environment. They were innovative, adding new products and services to their portfolios and using digital media to grow their business.”

SheThePeople’s Chopra adds, “I want every woman who’s been told that she can’t be her own boss and start her own business to go out there and prove everyone wrong. Today, digital is their greatest tool and ally.”

With the Digital Women Awards, SheThePeople wants to recognize individuals and organizations that demonstrate a pioneering and sustainable approach to digital transformation in the public, private and non-profit sectors. With this three-day virtual gathering, we aim to celebrate individuals harnessing digital opportunities to transform India’s potential.

We’re going to talk about the linchpin of women entrepreneurs, small businesses that bring Indian products to the world. We will talk about how governments can better interact to offer women more meaningful and less intimidating skills development programs.

SheThePeople, with an annual digital reach of 400 million, will feature female digital entrepreneurs as a series of storytelling women from deep within India, harnessing the power of digital. “We hope that by showcasing stories of dynamic female entrepreneurs, the challenges they overcame and how they built their businesses piece by piece, we hope to inspire other women to spread their entrepreneurial wings and take that leap,” says Chopra .

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