Examples of Social Media Business Ideas

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Social media enables companies to directly reach and engage with their customers and target markets. If you have the right skills, you can start a successful social media business.



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Before starting your new business, you need to see what is happening in this industry. Here are 10 examples of social media companies to give you an overview of this industry:

1. YouTuber

A YouTuber is also known as a YouTube personality or influencer. They have gained popularity due to the content they produce on their YouTube channel.

That’s how they earn their money. Before you start recording videos, here’s an example from a YouTuber you can get some insights from:

Company name: Gary Vee

Website: https://www.youtube.com/user/GaryVaynerchuk/featured

Founding date: 2007

About the shop:

Gary Vaynerchuk is Chairman of VaynerX, a cutting-edge media and communications holding company. He is also CEO of VaynerMedia, a full-service advertising agency serving Fortune 100 clients.

Innovative business offer

Gary Vaynerchuk is a frequent speaker and New York Times bestselling author. He offers business insight and expertise from his industry experience and time supporting Fortune 100 companies.

2. Social Media Dealers

You can use social media platforms to sell your own products or offer your services to sell products for a business. If you have enough social media experience and knowledge, you can use it to launch your social media business idea.

Before you start your business, here is an example to get some insights from:

Company name: J&Co jewelry

Website: https://jcojewelery.com/

Founding date: 2012

About the shop:

Jenny Kwang originally started her shop on Etsy to make and sell jewelry. The business gradually grew through word of mouth and customer reviews.

Related: A Sample Free Business Plan to Start Your South African Business

Instagram has allowed them to increase their reach and connect with new customers, and it has become an essential part of their marketing strategy.

Innovative business offer

J&Co Jewelery caters specifically to women in the US aged 18+ with a particular interest in jewellery, apparel and accessories. 58% of their total sales came from Instagram transactions.

3. Social media influencers

A social media influencer is someone who has used social media to gain a following and credibility in a particular industry. They tend to be authentic and reach a larger audience because they share something that is important to an open-minded target audience.

Before you start your social media business, here is an example to help you learn strategies and ensure your business is a success:

Company name: Kayla Itsines

Website: https://www.instagram.com/kayla_itsines/?hl=de

Founding date: 2012

About the shop:

Kayla Itsines is a personal trainer, author and entrepreneur. Time Magazine named her one of the 30 Most Influential People on the Internet for her ability to use social media to promote her brand.

Innovative business offer

On her Instagram account, she offers motivational messages, exercise videos, and before and after photos from clients who have participated in her Bikini Body Guides program.

4. Social media advertising specialist

A social media advertising specialist helps drive website traffic, promote content, and build relationships with key influencers and audiences.

If you have enough experience and social media skills, this could be the social media business idea for you. Here’s an example of a social media company that gives you insights before you start your business:

Company name: Version 8 media

Website: https://v8media.co.za/

About the shop:

Version 8 Media focuses on the larger social media campaign to help their clients increase their bottom line. They also focus on the cost per lead, sale and lifetime value of a customer.

Innovative business offer

As well as being a specialist in social media advertising, Version 8 Media also offer a full digital marketing service to ensure they are a one-stop shop for their clients.

5. Social Media Marketers

Consumers are already interacting with businesses through social media. If you can optimize that interaction for them by increasing leads and sales, you can turn it into a business.

Also see: The Ultimate 101 List of SA Business Ideas to Get You Started

Before you start your social media marketing business, you first need to see what’s happening in the industry. Here is an example to help you understand the ins and outs of this industry:

Company name: Lyfe Marketing

Website: https://www.lyfemarketing.com/

About the shop:

Lyfe Marketing is an all-purpose social media marketing services company. They create and manage powerful social media campaigns for their clients. They integrate social media strategies to help businesses grow and achieve their goals.

Innovative business offer

In addition, Lyfe Marketing also provides website design services and search engine optimization services to ensure their clients receive a comprehensive marketing service.

6. Community Manager

Are you good at managing your social media followers? Do you have the right skills to do the same for a client? Before you start offering your services to companies, you first need to see what’s happening in the industry.

Here’s an example of a social media company that provides you with industry insights:

Company name: ICUC Social

Website: https://icuc.social/

About the shop:

ICUC Social focuses on online community management services which are now essential to keep the social media channels in touch with customers. Having someone constantly monitoring your social media channels gives you an edge over others who only monitor during office hours.

Innovative business offer

In addition to their community management service, they also help their clients build, scale and engage an authentic online community.

7. Social Media Customer Support Representative

There are numerous companies that refer their customers to their social media platforms as customer service or support channels to engage with their customers faster and more transparently. This only works for a business if it has responsive social media channels.

See also: Your Free SWOT Analysis Template for Evaluating Business Ideas

If you are good at both social media and customer service, this could be the social media business idea for you. Here’s an example of a social media customer service company you can learn from:

Company name: influx

Website: https://influx.com/

About the shop:

Influx offers a comprehensive range of 24/7 customer service throughout the year. This means no matter when their customers’ customers interact on social media, they will be there to respond.

Innovative business offer

Influx offers all of its clients a pay-as-you-go pricing model, allowing them to support both start-ups and established companies.

8. Social media copywriter

Are you good with words? Are you a talented social media user? You could sell your skills and become a social media copywriter. Before starting your business, you need to see what other companies are offering and how you can improve their services.

Here’s an example of a social media company to gain insights from:

Company name: Hello SEO Copywriting

Website: https://helloseocopywriting.com/index.html

About the shop:

Hello SEO Copywriting provides engaging social media text updates, attention-grabbing images, titles and hashtags, and posts designed to increase retweets and shares. They also manage clients’ social media channels and proactively increase their number of followers.

Innovative business offer

In addition to its social media offering, Hello SEO Copywriting offers website copywriting services, digital marketing services, and blog packages.

9. Podcaster

Do you have a voice for the radio? You love to talk and share interesting stories? You could start a podcast as your social media business.

Related: How to start a South African podcast

Before you start recording, you first need to know a little bit about podcasting and how to ensure you remain competitive in this creative field. Here’s an example podcast business you can learn from:

Company name: Dark things with Christina and Suann

Website: https://darkstuff.transistor.fm/

Founding date: 2017

About the shop:

Dark Stuff With Christian and Suann focuses on true crime, horror movies and books, and tragic accidents. This podcast is also available on numerous listening platforms to ensure they expand their potential target market.

Innovative business offer

Choosing a niche topic means they’ve attracted a very specific audience from around the world and stand out in the crowd of podcast options. You won’t be able to appeal to an audience if you try to appeal to everyone.

10. Content Strategist

A social media content strategist helps to capture the interest of a company’s target audience. You can help grow your client’s business through a variety of online and social channels. Here’s an example of a content strategist company that can help you gain insights into this industry before you start your business:

Company name: Satisfied

Website: https://contently.com/solution/content-strategy/

About the shop:

Contently provides practical, expert guidance on how to create groundbreaking content that builds brand awareness for your customers and improves business performance.

Innovative business offer

In addition to their content strategy services, they offer online resources to anyone who visits their website to help them improve their content strategy. In doing so, it positions Contently as a thought leader in its field and gives it more credibility with current and future customers.

Related: 25 of the most successful business ideas in South Africa

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