Barry Gabster, CEO and Founder of InitiateU, the leading mail marketing advertising system for real estate agents, solar professionals, roofers and mortgage brokers, has grown his business tenfold from $800,000 to $8.5M in just one year. The most ridiculous, almost unbelievable thing about his success? He never ran a single ad, his business has grown exponentially through word of mouth alone.
“Direct mail gets more views of our ads and promotions,” Gabster said. “For years it was rumored that the demise of direct mail as an advertising channel was imminent. But 2019 was the biggest increase in average reaction speed since 2003. It’s not slowing down.”
In addition to traditional mailers, InitiateU employs a combination of social media and email marketing with content strategy workshops, strategy consulting, search engine optimization (SEO), paid search tactics, web and graphic design, general sales support, landing page guidelines, and analytics and optimization.
“Our goal is to grow your business because when you succeed, we succeed,” Gabster said. “We use what works and discard what doesn’t. It’s that simple. If you’re not sure, I dare say word of mouth is the best indicator that what InitiateU is doing actually works.”
As someone who has been in the business for over 15 years, 2 of which have founded and operated InitiateU without running a single ad, we certainly trust his expertise. Come and meet the man behind the marketing, Barry Gabster.
Currently, Gabster has the Wall Street Journal bestselling author under his belt and has grown his business tenfold in 2021 alone.
He was recently featured in the professional anthology, “Million Dollar Identity: Experts, CEOs, and Entrepreneurs share how to build, monetize, and scale your market authority, profit, and influence to achieve 7-figure+ success.”
The format of the book describes 20 different professional experts who are masters of their craft. Gabster’s chapter, titled “Nice Doesn’t Always Finish Last,” summarizes his origin story as a bullied boy and how he overcame that trauma to become a masterful sideline with a high level of dedication to his work.
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It ends, like all contribution chapters in this book, with applicable advice for readers: Gabster emphasizes the importance of nurturing relationships and following your own professional journey, rather than following the status quo.
From Gabster’s chapter: “I make as much money as I want. An income ceiling is not reached. And now I’m my own boss. I can sit on the beach with my laptop and work all day, which of course is everyone’s endgame, being able to work wherever you want, traveling as much as you want, working anywhere in the world you want, and do as much as you want. But the way to get there is through building relationships.”
The book has quickly become a multi-category bestseller on Amazon and is a must-have for aspiring professionals looking for tips and tricks to accelerate their success with heart, morals, and vision in mind.
Beyond the Bullying: Gabster’s Pro Path
Gabster is the man who always has a huge smile, a story to tell and a joy to be with. Even during his Marketing Masters career, he enjoys giving back by mentoring novices, donating his time to good causes, and networking with other industry professionals.
Gabster began his journey in the mortgage sector in 2003. In five years, due to the economic meltdown of 2008, he made the switch, as did many others. But he persisted, joining a company as a loan officer and working his way up to sales manager and vice president of business development.
“Gabster is one of those people who doesn’t know he can’t fly – like a bumblebee,” said a colleague. “He makes things easy without asking if they are possible. It leads to fantastic benefits for his business. We should all take a page from his book.”
In terms of his philanthropy, Gangster works with the Big Brothers and Big Sisters of America program, Orange County Pit Bull Rescue, and many others. He is also vice president of sales and marketing at Tek Scrubs, a medical technology company specializing in the manufacture of green scrubs.
About Barry Gabster
Barry Gabster, the founder and CEO of InitiateU, is revolutionizing the advertising game. InitiateU has worked with up to 82 clients per month, sent over 2 million mailers in one month, and grown their revenue from $800,000 to $8.5 million in gross revenue in just one year. To find out more about working with Barry, please visit www.initiateu.life