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Social media is key to building a strong online presence for digital coaches and attracting the right quality leads, especially if you’re running webinars as part of your digital coaching. By its very nature, social media increases your audience’s awareness of your courses due to features like comments, likes, shares, reposts, and saves by people who follow your account.
Before getting active on social media, you need to be clear about what you are selling and what the lead magnet will be. If your lead magnet isn’t clear and you don’t know what you’re selling then you’re just wasting your time. Your audience will turn to your social media for answers to their questions.
Related: How to Use Social Media to Attract Clients to Your Coaching Business
Here are a few tips to improve your social media presence and make it valuable to your customers:
Don’t make all your content posts about yourself and your course: Leverage your various social media channels to deliver valuable content. This is how you arouse the interest of the audience in your courses.
Create a Facebook or Telegram group to keep in touch with your prospects: It’s a free and easy way to build a community since almost everyone uses it anyway.
Work on a holistic, well-rounded digital marketing strategy: Organic traffic will help people learn more about you as a digital coach, but you need to have a combination of organic and paid traffic for it to work. Paid traffic is the quickest way for you to attract your ideal customer. It takes money to make money. Depending on your budget, use paid ads if you want quick results.
Depending on the platform, use a combination of long-form and short-form content: I prefer to spend 80% of my time developing long content for platforms like Podcasts and YouTube and 20% for short content on Facebook, Instagram, Twitter and TikTok. Pinterest, Snapchat and Clubhouse are popular with young adults. LinkedIn is for professionals looking to connect and explore new opportunities.
Your content on these platforms should be different in tone and consistent with that of the platform. Of course, the content you post on LinkedIn should be formal and professional, while your Instagram will be informal and fun. Maybe you want the same message across all channels, but you need to change the style and tone.
You have eight seconds to capture a person’s attention span. The main goal of short-form content is to lead people to your long-form content through engaging quotes, images, carousels, and reels. Using relevant hashtags creates interest as they link back to a podcast or video. At this point, the all-important pre-framing occurs and you can add links to your digital course.
Gain insights into your audience through your YouTube Live and tutorial videos: Ask for answers about your videos and get insight into their problems and needs. This shaped my overall delivery style in a way that helps them reach their destination much faster.
Focus on evergreen strategies: As a digital coach, it is wiser to focus on evergreen strategies and principles. Personally, I’m happy when people are still seeing the value of videos I made three years ago.
In fact, 80% of my YouTube videos are tutorials, 15% are about tactics, and 5% are tools that will still be useful five years from now. Consistently sharing informative content ensures you are seen as an expert in your niche. When people look to you for in-depth lessons, you won’t just be perceived as a marketer peddling your products.
Keep testing and making improvements through data-driven results: Google Analytics is a good tool to get this kind of information. Once you’ve analyzed it, you’ll know what’s working and what needs to be revised. Keep monitoring and tracking your analytics to understand what types of posts are getting the best response. This will help you fine-tune your media choices.
Keep an eye on your competition: Another great benefit of using social media is that it shows you what your competition is up to. This time, as part of the audience, you know the courses or classes they are introducing. You can assess what is and isn’t working for your competition and use that knowledge to make better decisions yourself.
See also: 4 steps to building a successful coaching business
The final piece of advice is to make sure the content you share on social media is well researched so your information is personally tested and not misleading. Scams and manipulative practices have made social media users suspicious. As a coach, I advise you to use social media responsibly by creating content that awakens people to the realities of life. When you use social media constructively by focusing your energy on teaching others how to balance their lives, you build lasting relationships.